Starbucks is such an elitist, arrogant marketer. It never seems to have a problem kicking customers in the a** if it means more bucks on the bottom line. Forever, it seems, Starbucks has not charged vegans or lactose-intolerant customers, who are reward card holders, for shots of soy milk or syrup. But they recently ended this perk and it has Starbucks customers riled up. And Starbucks’ corporate response? It says it won’t reverse its decision, and that, as it strives to provide the best benefits to the greatest number of customers, “we realize there will be some trade-offs.” Meaning? We don’t really give a damn if you freeloaders don’t patronize our stores. That’s how I read it. I’ve never seen a company like this, that starts and stops customer perks, even the popular ones, and doesn’t seem to give a hoot what the customers think.

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