Starbucks to Loyal Customers: Up Yours

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Starbucks is such an elitist, arrogant marketer. It never seems to have a problem kicking customers in the a** if it means more bucks on the bottom line. Forever, it seems, Starbucks has not charged vegans or lactose-intolerant customers, who are reward card holders, for shots of soy milk or syrup. But they recently ended this perk and it has Starbucks customers riled up. And Starbucks’ corporate response? It says it won’t reverse its decision, and that, as it strives to provide the best benefits to the greatest number of customers, “we realize there will be some trade-offs.” Meaning? We don’t really give a damn if you freeloaders don’t patronize our stores. That’s how I read it. I’ve never seen a company like this, that starts and stops customer perks, even the popular ones, and doesn’t seem to give a hoot what the customers think.


One from cane, the other from corn … it’s all sugar in my book

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I don’t have a problem with the Sugar Association. But I think it’s a stretch for that group to somehow portray high fructose corn syrup (HFCS) as something sinister, that somehow it isn’t sugar, and that somehow it is a threat to the health of consumers, when there is absolutely no science (none that I’m aware of anyway) that gives irrefutable evidence to support the association’s arguments. But if that is going to be the Sugar Association’s position, then hells bells, let’s just start yanking everything out of the supermarket (or restaurants and fast food joints) that has sugar in it because, to listen to the nation’s health cops, sugar in any form, and from any source, is a stone-cold threat to the health of all kids and adults. Of course, I don’t buy it for a minute. I don’t believe any food is a threat to our health if it is consumed in moderation. I have defended the Sugar Association in its defense of sugar vs the gloomy spin of the health cops, but it’s hard to defend the wicked campaign it has waged against HFCS. I say both are sugar. One comes from cane, the other from corn. Like beet sugar comes from beets, sugar can come from a variety of sources. I think consumers get all that.